Strategic Marketing Management, 9th Edition
by Alexander Chernev,Philip Kotler
ISBN 13: 9781936572502
Format: Illustrated (296 pages) Publisher: Cerebellum Press Published: 01 Jan 2018
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Strategic Brand Management, 3rd Edition
by Alexander Chernev
ISBN 13: 9781936572625
Format: Paperback (266 pages) Publisher: Cerebellum Press Published: 31 Jan 2020
Marketing Management, Global Edition
by Philip Kotler,Kevin Keller,Alexander Chernev
ISBN 13: 9781292404813
Format: International Edition (608 pages) Publisher: Pearson Published: 17 Nov 2021
Kellogg on Marketing: The Marketing Faculty of the Kellogg School of Management
ISBN 13: 9781119906247
Format: Hardcover (432 pages) Publisher: Wiley Published: 06 Jun 2023
ISBN 13: 9781936572632
Format: Hardcover (266 pages) Publisher: Cerebellum Press Published: 15 Feb 2020